Communications

Over the last ten years a number of excellent podcasting projects by nonprofits, foundations and social sector consultants came to life. Many of the projects had a strong run but due to funding [...]

The mountain lions of the Santa Monica Mountains draw copious amounts of publicity and support thanks to a widely-respected long-term research study and top-notch communications from the National [...]

Why tell stories for social change? How can we elicit good stories from an interview? How and why can we use humor? What is a story bank and how can we build one? These are just a few of the [...]

In late October, journalists, social sector leaders and communications pros from around the world gathered in San Diego, California, to share insights and ideas for using the power of [...]

Reaching new audiences In today’s media saturated society, storytelling is big. You have to tell great stories to get attention. As such, nonprofits and foundations are experimenting with digital [...]

Why are stories important for nonprofit communicators and fundraisers? Through stories, we help people to understand, relate to and remember difficult or complex issues. Stories make emotional [...]

What happens to California’s San Joaquin River after it flows from its high altitude headwaters in the Sierra Nevada toward the San Francisco Bay? In June a CNN journalist, who had never [...]

“Changing the world starts with transforming an audience, and an audience will only change if you resonate with them.” That was the advice of Nancy Duarte in her presentation at a [...]

“Our lives begin to end the day we become silent about things that matter.” ~Martin Luther King, Jr.

We need to reframe how we look at a situation to open up creative possibilities and solutions, argues Mark McGuinness, a London-based creative business coach. The point of “reframing” is to [...]