Is your nonprofit newsworthy?
If you have not discovered the Live Chats with The Chronicle of Philanthropy, you will not want to miss checking out some of their informative expert-led discussions on many subjects of interest to nonprofits – from fundraising and marketing to social media and media outreach.
The next topic is: Getting Good News Coverage: How to Persuade Journalists to Cover Your Cause on December 1, 9 a.m. Pacific Time.
For many nonprofits, a good way to get the attention of prospective donors, volunteers, public officials, clients and constituents is by building visibility through the media.
The moderator, Peter Panepento, and experts plan to cover:
- How to get the attention of journalists in a competitive landscape
- The most effective pitches
- The most common errors nonprofit groups make when they approach reporters and editors
- How to build productive relationships with reporters and editors
For the chats you can submit your questions in advance or follow along on with the conversation.
The Chronicle also maintains transcripts of past discussions. A few of my favorites include:
- Creating Effective Marketing Messages with Nancy E. Schwartz, author of the Getting Attention blog
- The Philosophy of Giving with Karen Ansara, co-founder of The Ansara Family Fund, a donor-advised fund at the Boston Foundation, and Anne Ellinger, co-director of Bolder Giving
- Building Meaningful Alliances With Other Nonprofit Groups with Clara Miller and Thomas A. McLaughlin of the Nonprofit Finance Fund and Elizabeth Boone, artistic and executive director of Miami Light Project
- Foundation Giving: What Might the Future Hold? with Bradford K. Smith, president of the Foundation Center
- Shaking Up Journalism and Philanthropy with Alberto Ibargüen, president of the John S. and James L. Knight Foundation
- What’s the Payoff? How Charities Can Figure Out How Much Time and Money to Invest in Social Networking with Beth Kanter, social media guru