Storytelling is the key to engaging people

How do you engage people in your organization’s mission?
Tell an engaging story. And tell that story many times, in many places, and to many people.

Your story – or idea – must be “concrete, credible, and emotional,” says Chip Heath, a professor of organizational behavior at the Stanford Graduate School of Business and presenter of “What Makes Ideas Stick” on The Conversations Network.

One “concrete, credible, and emotional” story, a documentary film about the global coffee industry, might make you think differently about your next latte.

This Wednesday, March 7th, the Oakland Museum of California is hosting a free screening and panel discussion about BLACK GOLD – a documentary film about the global coffee industry, an $80 billion dollar industry, which makes “coffee the most valuable trading commodity in the world after oil,” according to the filmmakers. Last month I viewed it at the Museum of the African Diaspora (MoAD) in San Francisco, and I have not forgotten about it.

Wednesday | March 7th | 2007
6:00 pm Reception | 6:30 pm Screening
Oakland Museum of California
10th and Oak Streets / One block from
Lake Merritt Bart Station Oakland, California 94607
Panel Discussion Following the Film
Flyer