The San Francisco Bay Area environmental movement was born before the first Earth Day on April 22, 1970. This KQED special tells the story of the history and people who saved the Bay from disaster beginning in the 1960s until today.

Other stories and resources:
KQED Earth Day Radio Special: The History of Environmental Justice

NPR: How Does ‘Going Green’ Impact Black America?

Green Collar Jobs Report Released by Raquel Rivera Pinderhughes, Professor of Urban Studies, San Francisco State University

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A recent “Meet the Grantmakers” panel at the Foundation Center in San Francisco brought together Jacob Harold of the William and Flora Hewlett Foundation, Anne Valley of The James Irvine Foundation, and Linda Wood of The Evelyn and Walter Haas, Jr. Fund to focus on the theme of “organizational effectiveness.” Threaded throughout the discussions were topics raised at the March 10-12, 2008 conference convened by Grantmakers for Effective Organizations - also known as GEO. GEO promotes organizational effectiveness by identifying and promoting grantmaking practices that improve grantee performance. If your organization passed the letter of inquiry and proposal stages with a funder and needs to get ready for a site visit, the Foundation Center panelists would encourage you to download a free copy of “The Due Diligence Tool.” Many grantmakers are now using this GEO publication to assess nonprofits when making funding decisions. The guide pulls together best practices from a variety of U.S. foundations from small family foundations to large private foundations.

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I just received the March/April 2008 issue of the Grassroots Fundraising Journal, which is dedicated to the topic of fundraising databases. This is a particularly good topic for small community-based nonprofits because databases are more commonly used by organizations with larger budgets and staff capacity. Some nonprofits resist databases because staff are not accustomed to using them. Others do not have the time or resources required to find the right solution and implement new tools through training. Yet once these hurdles are cleared, then an organization could be on course to increasing support and tracking impacts. Databases are tools that facilitate communications and connections with supporters and potential donors.

In the for-profit world businesses use CRM databases - Customer Relationship Management - to track marketing campaigns, leads, and sales. Nonprofits raising money and working with volunteers need the same tool to effectively manage and build relationships with constituents - individual donors, foundations, volunteers, sponsors, and other supporters. Now online resources are out there to make it possible for small nonprofits to take advantage of these tools. To make an informed decision about hard costs (equipment or software) and people costs (time to assess and implement), here are a few resources:

Idealware: The article “A Few Good Tools: Low Cost Constituent Databases” provides product comparisons and considerations.

TechSoup.org: Several good articles here on planning and selecting a database.

The San Francisco Bay Area Non Profits Salesforce.com user group: Salesforce Foundation donates 10 product licenses to eligible 501(c)(3) organizations, and a nonprofit-specific CRM is available.

Network for Good: Articles and research on donor databases.

Community Technology Network of the Bay Area: Articles on on technology planning useful for assessing costs and how to project manage a solution.

N-Power: Resources and articles such as how to select a technology vendor and manage a technology project.

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With the New Year, the Golden Gate National Recreation Area has officially launched a competition to save endangered species living in urban island habitats of San Francisco, the Peninsula, and Marin. The year-long event, called the “2008 GGNRA Endangered Species Big Year,” hopes to spur the awareness and actions needed to save the 33 endangered and threatened birds, mammals, reptiles, amphibians, invertebrates, fishes, and flowering plants found in GGNRA. The GGNRA contains more endangered species than Yosemite and any other National Park in continental North America.

GGNRA, a unit of the national park system, includes the world-renowned destinations of Alcatraz Island and Muir Woods and is the world’s largest urban national park with over 75,000 acres in San Francisco, Marin, and San Mateo counties. GGNRA has a unique geographical position covering a broad range of habitats for plants and wildlife including marine habitats, salt marshes, redwood forests, chaparral and coastal scrub habitats, and grasslands, just to name a few.

Today, leaders of the San Francisco Naturalist Society and others will be hosting a kick-off party for the Big Year at the San Francisco Zoo.

Numerous educational and hand-on events to help the imperiled wildlife and native plants of GGNRA will take place throughout 2008. For example, if you want to learn how to see and save the Northern Spotted Owl, you can go to that animal’s profile page and find out about upcoming events for spotting it in its natural environment while helping to restore its foraging habitat.

Go to www.ggnrabigyear.org for more information.

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