How do you engage people in your organization’s mission?
Tell an engaging story. And tell that story many times, in many places, and to many people.

Your story - or idea - must be “concrete, credible, and emotional,” says Chip Heath, a professor of organizational behavior at the Stanford Graduate School of Business and presenter of “What Makes Ideas Stick” on The Conversations Network.

One “concrete, credible, and emotional” story, a documentary film about the global coffee industry, might make you think differently about your next latte.

This Wednesday, March 7th, the Oakland Museum of California is hosting a free screening and panel discussion about BLACK GOLD - a documentary film about the global coffee industry, an $80 billion dollar industry, which makes “coffee the most valuable trading commodity in the world after oil,” according to the filmmakers. Last month I viewed it at the Museum of the African Diaspora (MoAD) in San Francisco, and I have not forgotten about it.

Wednesday | March 7th | 2007
6:00 pm Reception | 6:30 pm Screening
Oakland Museum of California
10th and Oak Streets / One block from
Lake Merritt Bart Station Oakland, California 94607
Panel Discussion Following the Film
Flyer

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